Due to COVID-19, college students are hesitating to commit, are changing their minds, and in some cases are dropping out altogether, making it extremely difficult to assess 2020 enrollment. One thing we know for certain is that they are looking to higher ed websites for guidance, and not always finding what they need. We sat down with high school and college students to talk about it.
Key Findings
What we learned about students priorities and what students are looking for on higher ed websites.
A co-founder of Digital Wave and partner of Antech Systems, Tony is a key consultant to major accounts, from up-front assessment and analysis through user experience optimization of site architectures and content. He oversees the development of web UX strategies, applying his diverse background in branding, positioning, advertising, and publishing.
Educational institution websites have precious few seconds to make an impression on their most important (and impatient) users — prospective students....
