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  • Wesleyan University

    Creating a modernized, engaging web infrastructure to highlight what sets Wesleyan apart

Wesleyan University partnered with us to elevate its web presence and authentically showcase its vibrant academic community, dynamic programs, and interdisciplinary opportunities. Our challenge was to create a cohesive, intuitive web infrastructure that effectively told Wesleyan’s story while improving usability for key audiences. Through strategic enhancements based on user research, we transformed the Wesleyan website into a user friendly, accessible experience that reinforces the University’s bold identity.

Strategy & Initial Launch

To accomplish Wesleyan’s goals, we focused on laying a strong foundation through strategic planning to launch the main University website. We collaborated with the Wesleyan team to achieve:

  • Unified Strategy & Messaging – Established a consistent approach and identity to reinforce Wesleyan’s unique character
  • User-Centric Information Architecture – Tailored site navigation, user flows, and content for various user groups, ensuring easy access to relevant content to meet their goals
  • Storytelling Through Authentic Media – Incorporated engaging visuals, testimonials, and interactive content to showcase the Wesleyan experience
  • Information Architecture & Content Optimization – Redefined the content strategy to boost engagement, reduce friction, and improve accessibility
  • Responsive Design & Scalable Development – Designed flexible, modular, and accessible components to ensure seamless performance across mobile, tablet, and desktop devices while supporting future growth and adaptability
  • Third-Party Integrations – Connected with essential tools and platforms to enhance functionality
  • Web Governance & Documentation – Established processes, training, and documentation for long-term sustainability

Impact & Results

  • Authentic representation of Wesleyan’s community, programs, and identity, ensuring a true reflection of the University’s essence
  • Improved navigation, usability, and accessibility, leading to a cohesive user experience.
  • Impactful storytelling, creating more immersive, inviting, and inspiring content
  • Streamlined governance, empowering Wesleyan’s team to manage content efficiently
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