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Fighting Fire with Fire: How Firefighting Applies to Web Projects
At first glance, firefighting and web projects may seem worlds apart, but they’re more alike than you may think.
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5 Tips to Make the Most of Google Analytics 4
Collect the data you need to get the results you want.
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Working With and Managing SMEs
Subject matter experts (SMEs) are invaluable when it comes to writing content for many types of web projects.
Recent Posts
Learning to Fly
Like landing a plane, launching a site means coordinating between multiple players, and everyone needs to do their specialized jobs.
User Research: Learning from Our Web Users
User research and participation are critical to helping medical boards support doctors through the process of obtaining and managing their certifications....
Any Way You Want It
The success or failure of your CMS is going to depend much more on how that CMS is implemented than in the capabilities of the CMS itself.
If They Don’t Understand You, Talk Louder
The labels we use on our websites can have a huge impact on user acceptance. When we use terms that are not familiar to our users, we can make them feel like outsiders, and make our web content look more difficult than it really is.
Putting User Priorities First – Should You Do It Now, or Wait Until Someone Gets Burned?
Website writers, much like coffee cup writers, can let their own agenda get in the way of user priorities.
How Much Change Can Your Users Tolerate?
Get user feedback early and often to ease the pain of changing requirements on the web
Ten New Year’s Resolutions for Web Writers
I’ve identified some common bad habits among web writers. Break them and more user-focused content could be yours.
I Thought It Was a Masterpiece Until My Boss Found a Way to Improve It
Survey results show that diplomates usually don’t seek topical, newsy content on their board website; rather, they come with the intention to accomplish a certain task.
The ROI of Time: Whose Is More Valuable, Yours or Your User’s?
How do we transform reams of complicated requirements from legacy print formats into strong and nimble web content?
Let’s Talk
Together we can determine the right approach to meet your budget, resources, and schedule.