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  • Featured Post

    Fighting Fire with Fire: How Firefighting Applies to Web Projects

    At first glance, firefighting and web projects may seem worlds apart, but they’re more alike than you may think.

    Explore the similarities

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    Featured Post

    5 Tips to Make the Most of Google Analytics 4

    Collect the data you need to get the results you want.

    Make the most of GA4

  • Two people working together at a desk.

    Featured Post

    Working With and Managing SMEs

    Subject matter experts (SMEs) are invaluable when it comes to writing content for many types of web projects.

    Learn how to work with SMEs

Recent Posts

I Thought It Was a Masterpiece Until My Boss Found a Way to Improve It

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Survey results show that diplomates usually don’t seek topical, newsy content on their board website; rather, they come with the intention to accomplish a certain task.

The ROI of Time: Whose Is More Valuable, Yours or Your User’s?

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How do we transform reams of complicated requirements from legacy print formats into strong and nimble web content?

We’re All Monkeys Sometimes: the UX of the Apology

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UX giant thinks user-first even in the aftermath of a mistake to quickly restore trust and get back to business

The #1 Way to Do Something: Do It!

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Straight talk from a physician about getting right to the point when it comes to web page content.

I Know I Belong Here at the Grown-Ups’ Table, but the Oreos are Over There

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Tony's take on user menus

If You Love Your Users, Set Them Free

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Survey results show that diplomates come to their board website with the intention to accomplish a certain task.

ABMS 2016 – Optimizing Your Medical Board Website

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This introduction to user-focused web planning and development offers tips for optimizing your medical board website. The materials include UX experts...

Parallel Parking Isn’t the Only Scary Thing About Young Adults

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Thoughts on the Nielsen Norman Group’s article, “Young Adults/Millennials as Web Users (Ages 18–25)” by Kate Meyer

Should I Edit This Down or Do I Just Need a Bigger Hat?

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How long does a sentence need to be? It depends how long you need it to be.

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