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Fighting Fire with Fire: How Firefighting Applies to Web Projects
At first glance, firefighting and web projects may seem worlds apart, but they’re more alike than you may think.
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5 Tips to Make the Most of Google Analytics 4
Collect the data you need to get the results you want.
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Working With and Managing SMEs
Subject matter experts (SMEs) are invaluable when it comes to writing content for many types of web projects.
Recent Posts
We’re All Monkeys Sometimes: the UX of the Apology
UX giant thinks user-first even in the aftermath of a mistake to quickly restore trust and get back to business
The #1 Way to Do Something: Do It!
Straight talk from a physician about getting right to the point when it comes to web page content.
I Know I Belong Here at the Grown-Ups’ Table, but the Oreos are Over There
Tony's take on user menus
If You Love Your Users, Set Them Free
Survey results show that diplomates come to their board website with the intention to accomplish a certain task.
ABMS 2016 – Optimizing Your Medical Board Website
This introduction to user-focused web planning and development offers tips for optimizing your medical board website. The materials include UX experts...
Parallel Parking Isn’t the Only Scary Thing About Young Adults
Thoughts on the Nielsen Norman Group’s article, “Young Adults/Millennials as Web Users (Ages 18–25)” by Kate Meyer
Should I Edit This Down or Do I Just Need a Bigger Hat?
How long does a sentence need to be? It depends how long you need it to be.
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