In: Commentary
If They Don’t Understand You, Talk Louder
The labels we use on our websites can have a huge impact on user acceptance. When we use terms that are not familiar to our users, we can make them feel like outsiders, and make our web content look more difficult than it really is.
Putting User Priorities First – Should You Do It Now, or Wait Until Someone Gets Burned?
Website writers, much like coffee cup writers, can let their own agenda get in the way of user priorities.
How Much Change Can Your Users Tolerate?
Get user feedback early and often to ease the pain of changing requirements on the web
Ten New Year’s Resolutions for Web Writers
I’ve identified some common bad habits among web writers. Break them and more user-focused content could be yours.
I Thought It Was a Masterpiece Until My Boss Found a Way to Improve It
Survey results show that diplomates usually don’t seek topical, newsy content on their board website; rather, they come with the intention to accomplish a certain task.
The ROI of Time: Whose Is More Valuable, Yours or Your User’s?
How do we transform reams of complicated requirements from legacy print formats into strong and nimble web content?
We’re All Monkeys Sometimes: the UX of the Apology
UX giant thinks user-first even in the aftermath of a mistake to quickly restore trust and get back to business